DESIGN THINKING

A TIMELESS MAP TO
BETTER TOMORROWS

In an era of relentless change, how we approach innovation has become more important than individual innovations. The world needs a way to consistently generate solutions that resonate with people. Design thinking does just that.

“Design Thinking with SAP” is our unique approach to cooking up solutions. It all boils down to using the right ingredients and following the right recipe.
PRINCIPLES TO EMBODY
The Ingredients
Design thinking shapes what’s next because it is sourced from constants: the user (empathy), the power of working together (collaboration), and the rippling effects of positivity (optimism).



Empathy
Observe, listen, and ask why? Find the “human problems” and fall in love with them. Understanding users is how we make solutions they want and will use.
Collaboration
Bringing together diverse perspectives unlocks potential. Modern challenges are too big and complex for any one person, discipline, or even industry.
Optimism
Take risks. Be gritty. Learn from failure and adjust. Do it fast, and do it with an encouraging smile. Pessimism paralyzes, but belief in what could be propels us forward.
GUIDELINES TO FOLLOW
The Recipe
Most recipes aim to make something tangible. Ours take “ingredients” to discover the next great dish. There is a method to our magic: people, process, & environment.



People
In every way, people are the heart of innovation. A culture of innovation takes collaborative, diverse, and empowered employees that always seek empathy for their end-users.
Process
Our “Discover, Design, Deliver” process formalizes empathy, collaboration, and optimism into a universal framework for problem finding and problem solving.
Place
The environment -- both physical and virtual – in which we work should facilitate collaboration, be spaces for empathy, and encourage creative risk taking and mess making.
FOSTER INNOVATION CULTURE ASSESSMENT
How innovative is your organization?
If you have 15 minutes, we can tell you! Our assessment shows which stage of innovation your organization is at currently, identifies barriers, and offers strategies to overcome them. Oh, and it's free.
Want help?
Design Thinking Services
Check out some of the ways we work closely with clients using design thinking and how we can even help your organization cultivate a culture of innovation.
 
Educational Resources
Individuals, teams, and even your entire organizations can learn all about design thinking and design doing through our free online courses.