ABOUT SAP DESIGN
AMPLIFYING

ENTERPRISE EXPERIENCES

We have taken the learnings from our design journey and applied them to our products and services with the commitment to helping our customers with their own journeys.

WHO WE ARE
MAKERS AND SHAKERS
We are a diverse bunch who love making things that shake the world. Across four continents, SAP Design Services employs more than 500 design thinkers, idea tinkerers, researchers, storytellers, bike riders, high-fivers, visual designers with great one-liners, high-achievers, day dreamers, innovators, instigators, and problem solvers.

SAP is a global technology company. And yes, we work with some of the world’s largest organizations, but ultimately at SAP Design Services, we are people who believe in putting people first.
RECOGNITION
We’re pretty good at what we do.
Don’t take our word for it, in 2016 alone, SAP was recognized 17 times by some of the world’s most prestigious design awards, including seven Red Dots awards.
Design Value Index
We earned a spot on the Design Management Institute’s 2016 Design Value Index, making us among the top 16 design-centric organizations in the S&P 500.
DESIGN JOURNEY
We’ve learned some things along the way.
Winning awards and being recognized as one of the world’s top design organizations didn’t happen overnight. We’ve been on a long journey to insert core design principles into our DNA – and we’re just getting started.
2018
  • SAP Inscribe launched 
  • SAP CoPilot is released,
    the frist digital assistant for the enterprise
2017
  • Motion becomes a major design
    topic for UX at SAP
  • SAP partners with Monotype to design original
    Red Dot Award winning typeface: 72
2016
  • SAP Joins the dmi:Design Value Index
  • Apple and SAP partner to revolutionize work on iPhone & iPad
  • SAP Fiori 2.0 Design Language released, adapted to all SAP products
2015
  • SAP Fiori wins Red Dot Award 
2014
  • SAP Fiori launched
2013
  • The birth of the AppHaus Network
    for Design Co-innovation
  • D-Gates established
    (Design Gates in product development process)
2010
  • Design Thinking made a priority for key development projects
2006
  • 2,000 Design Thinking coaches and experts trained in Product and Innovation globally
  • Design and User Experience skills became mainstream at SAP
  • SAP commits to hiring 1,000 designers over the next ten years.
2005
  • Hasso Plattner joins with Stanford University to found the ‘d.school,’ preparing next-generation innovators to tackle complex challenges
  • Design Thinking awareness spreads at SAP 
SAP APPHAUS
We’ve given innovation a home
All great ideas are born somewhere. Conceiving and nurturing great ideas requires the right kind of people, together in the right environment, following the right process.

That’s why we take the spaces in which we work seriously. Since innovation needs a home, we built our global AppHaus network: dedicated spaces for creativity, collaboration, and co-innovation.